Indicate whether the statement presented is true or false. An undifferentiated targeting strategy is when a firm selects a market niche – Homeworkmade

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1. Indicate whether the statement presented is true or false.  An undifferentiated targeting strategy is when a firm selects a market niche (one segment of a market) for targeting its marketing efforts. (Points : 1)

Question 2. 2. Indicate whether the statement presented is true or false.  A differentiated targeting strategy is a marketing approach that views the market as one big market with no individual segments and thus uses a single marketing mix. (Points : 1)

Question 3. 3. Indicate whether the statement presented is true or false.  Demographic segmentation refers to segmenting markets by region of a country or the world, market size, market density, or climate. (Points : 1)

Question 4. 4. Indicate whether the statement presented is true or false.  Occupation is a popular demographic variable for segmenting markets because occupation influences consumer’s wants and determines their buying power. (Points : 1)

Question 5. 5. Indicate whether the statement presented is true or false.  City size is a popular demographic variable for segmenting markets because city size influences consumer’s wants and determines their buying power. (Points : 1)

Question 6. 6. Indicate whether the statement presented is true or false.  Notion mapping is a means of displaying or graphing, in two or more dimensions the location of products, brands, or groups of products in customer’s minds. (Points : 1)

Question 7. 7. Indicate whether the statement presented is true or false. The 80/20 principle holds that 80 percent of all customers generate 20 percent of the demand. (Points : 1)

Question 8. 8. Indicate whether the statement presented is true or false. Markets can be segmented using a single variable, such as age group, which is more precise, but it is typically more difficult and complex to use than multiple-variable segmentation. (Points : 1)

Question 9. 9. Indicate whether the statement presented is true or false.  A market can be described as people who have a good credit history and the willingness to spend money on new purchases. (Points : 1)

Question 10. 10. Indicate whether the statement presented is true or false.  Gender is a popular demographic variable for segmenting markets because gender influences consumer’s wants and determines their buying power. (Points : 1)